Ivanka Trump’s brand is shutting down its high-end jewelry collection in favor of focusing on more affordable jewelry instead.
“As part of our company’s commitment to offering solution-oriented products at accessible price points, we have decided to discontinue the Ivanka Trump Fine Jewelry collection,” President of Ivanka Trump, Abigail Klem told Fox News in a statement.
She added, “We will be focusing our efforts on existing and new categories that are most relevant to our loyal customers — including fashion jewelry, which successfully launched last fall with price points that are aligned with the rest of our collection.”
Pieces in Trump’s more affordable collection are priced under $100 and sold at retailers such as Lord & Taylor. The company’s higher-end jewelry collection had items priced for thousands of dollars.
The decision comes after the Ivanka Trump brand saw a significant spike in online sales after some retailers announced they would stop carrying the brand. Lyst, which monitors purchasing data from thousands of
retailers, revealed that from January to February, Ivanka Trump sales increased a whopping 346 percent.
Trump announced in January that she would resign from her roles within the Trump Organization and her fashion brand, as she became more active in her father’s presidency.